The quickest way to analyze the SERP might be to enter the keyword into Semrush’s Keyword Overview. A standout feature is the Keyword Magic tool—enter your target keyword and get a comprehensive view of metrics like user intent, keyword difficulty, and more. 16. The Semrush Keyword Magic Tool is widely regarded as one of the best keyword research tools on the market. You Need Fewer Backlinks. Bid on that keyword in a Google Ads campaign. For instance, SEMrush indicates keyword difficulty (KD) with a percentage score, always with two decimal points. Different SEO tools generate keyword difficulty scores based on different metrics. After you’re through with the registration, the process of starting queries is similar to both of the previously-covered services – just type in a keyword and wait for the results. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. Analyze competitor websites for keyword ideas. For this reason, the difference between the two tools is small, but the difference in features makes Ahrefs the better choice for many users. But Google’s result page has more SERP Features to help SEOs gain more exposure. 33 per month. we can see that our highest ranking keyword difficulty score for semi-competitive keywords is. Why are backlinks important to your SEO strategy?In addition to this, after making a list of some of the potential keywords to target in your blog posts, you can check the difficulty of those keywords using the Semrush keyword difficulty checker tool. Optimizing for search would be easy if you could plan your strategy around a single keyword difficulty score, but there’s more to it than meets the eye. Like Semrush and Ahrefs, Moz offers all crucial parameters for analyzing and comparing keywords, such as search volumes, keyword rankings, and keyword difficulty scores. WordStream’s free keyword tool is quick and easy to use. Surfer SEO Support. Full keyword analysis with Ranking Keywords. Keywords Explorer is Ahrefs’ keyword research tool capable of generating a variety of keyword ideas culled from over 3 billion keywords. So, you can do SEO, content marketing, competitor research, and social media marketing all from this single tool. LinkMiner is Mangools’ backlink checker. SEO software tools vendors use different terminology and scoring methods, and admit that keyword difficulty score is an imperfect but still useful metric. These search terms could be the reason you generate sales. LowFruits. These changes were made to make sure Semrush offers the best keyword research software possible. Moz is another popular tool for checking the difficulty of any keyword. Keyword difficulty (KD) is a Semrush metric that helps you estimate how hard it is to rank for a keyword in the top 10 organic search results. Just enter a list of up to 100 keywords from this tool’s main page. Semrush vs Moz: Key Differences. Given the importance of keyword research to SEO, you need to find a tool that best suits your goals. I attract links naturally, but I don’t build them. This. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. com: 70M: 154K: Ubersuggest: moz. Moz Pro. Keyword difficulty scores are essential for determining the competitiveness of. The Organic CTR metric, however, is seemingly unique to Moz. What are SEMrush, Ahrefs and Moz? SEMrush, Ahrefs, and Moz are the three main SEO software tools in the world of SEO. Since the keyword difficulty score by different tools have a varied meaning, it is difficult to understand their relevnace. 4. The Keyword Magic Tool will be your best friend. Semrush Keyword Magic Tool. On SEMrush, the “Keyword Overview” tool can be used to access basic metrics and related keywords, as well as a SERP analysis. Hence both are best in the keyword research manager or keyword research list! Keyword Difficulty directly correlates to efforts you must put in to rank in the SERPs. As a rule of thumb, any website should be able to target keywords with a difficulty score of 30 or lower. Even if they did, it wouldn’t change the fact that some keywords are more difficult to rank for than others. Shows the average money Google charges per click on their Ads. 2. 1. First, we took 24,000 random domains in 10 equal groups based on their Semrush Authority Score (2,400 domains with a score 0-10, 2,400 domains with a score 11-20, etc. SEMrush and Moz offer many common features, including keyword. It is less likely to rank in Google and other search engines. Yes — that means inspecting the top 10 organic pages for. And click the big yellow button: And install and the MozBar on your Chrome browser. Compared to. SEMrush (Paid) SEMrush is the best keyword research tool for SEO. Moz Keyword Explorer. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Both SEMrush and BrightEdge boast of high. Site Audits: With Moz’s site auditing feature, users. Moz is a great SEO tool for individuals and small businesses, Ahrefs and Semrush are more advanced and also offer content marketing features. Includes keyword research for YouTube, Amazon, and Bing. The Best Semrush Alternatives of 2023. SEMrush lets you check your organic traffic data and ranking backward in time by a month. This. Instead of the traditional method of entering a seed keyword and getting a list of suggestions, Semrush reveals the keywords your competitors are ranking for. In a similar vein, the Standard plan offers fewer keywords tracked than the Pro plan. 4. 95 per month. Both Moz and SEMRush provide keyword difficulty scores, but their methodologies and algorithms may differ. SEMrush provides real-time updates for more responsive campaigns, while BrightEdge banks on its proprietary Intent Signal tool to keep you one-step ahead of SERP changes. SEMrush gives 500 keywords while Moz can give only 300. Although Moz and Semrush are both SEO toolkits Semrush offers even more useful. Guru: $249. You can put in a keyword to get started—or if you have no idea what keywords to try, you can put in your website URL instead. How do SpyFu and Semrush calculate keyword difficulty scores? The way that SpyFu and Semrush calculate keyword difficulty is rather different. The only downside about Moz is that it falls short of keyword suggestions with an average rate of 1000 keywords per search. Moz's Keyword Explorer allows you to find relevant keywords, assess their difficulty, and prioritize based on their potential impact. A single subscription to Ahrefs can do the job of Moz, SEMRush, Buzzsumo, Long Tail Pro and KWFinder. Manual. Look for keywords with a low keyword difficulty (KD) score. ) You can get this data from inside the Google Keyword Planner. The lower the keyword difficulty score the better. Semrush boasts plenty of features that help you find the right keywords. Both tools look at the average authority scores of the top ten search results. The description provided within the tool says that they use a combination of page quality and backlink profiles for the top 10 ranking results. resulting in each tool delivering a different keyword difficulty score. Thanks in advance for your help with this. Breadth. When comparing Semrush to Moz, the two are very similar. Like Moz, SEMRush's keyword difficulty score ranges from 0 to 100, with higher scores indicating higher difficulty. SEMrush even goes much furthe r than SE Ranking by revealing additional details for each keyword, including the search trends, keyword difficulty, CPC, etc. Same with the SERP features count (3 here vs 1 elsewhere). How Are Semrush And Moz Pro Different?. That parameter, along with the keyword difficulty value applies to both SEMrush and Moz. The difference in price (around $20 per month) is actually fairly reflective of the difference in these numbers. Moz would like to know the keywords on which SEMrush is ranking so that it can optimize its own website and defeat them. Some tools include : What Is Keyword Difficulty? Keyword Difficulty (a. Review the different keyword variations, questions, and related keywords. Característica SEMrush Moz; Keyword Difficulty: SEMrush has a tool that assesses the competition level for a specific keyword. The SE Ranking tool provides a keyword difficulty score from 1 to 100, which is based on off-page and on-page SEO factors. A higher score represents low competition and higher search volume/organic CTR. Moz is a popular SEO tool that has a keyword explorer, backlink analysis, and other SEO tools to improve your business website search visibility. Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. For example, while the entry-level Semrush and Moz plans both give you keyword research reports featuring 10,000 results, Ahrefs’ equivalent limit on its $99 plan is 2,500. Analyze competitor websites for keyword ideas. About Ahrefs;SEMrush is an excellent online SEO system that offers a great package of features starting with the easy-to-use keyword research. Popular SEO Tools Comparison: Ahrefs, SEMrush, Moz, Ubersuggest. Free Trials: Semrush vs Moz. It was difficult for us to find the best between both about this feature. So picking the RIGHT SEO tool among them is definitely a daunting task. You can track your competitors’ ranking. High KD (e. 04. MOZ, for example, uses a combination of page authority and domain authority (which, in turn, is based on the number of referring domains. There’s also a separate tool that quantifies keyword difficulty and helps digital marketers which visualize which SERP features Google is using on the results pages for their. Semrush offers a wide range of SEO and content marketing features, including keyword research, site audits, backlink analysis, and content optimization. Fonctionnalité SEMrush Moz; Keyword Difficulty: SEMrush has a tool that assesses the competition level for a specific keyword. Ahrefs is More User-Friendly. The lower the score, the easier to rank. 1. Therefore it is critical that KD is as accurate as it can be – this way, you can target the right keywords, better allocate resources, and effectively execute SEO strategies. a keyword difficulty score under a certain level) will provide you with a higher chance of ranking in the search engines. In most SEO tools, keyword difficulty is measured as a score between 1 to 100, 100 being the most difficult. The trouble users have been facing from using the keyword. Moz: Leverages its Keyword Explorer by intertwining volume, difficulty, opportunity, and potential into an easy-to-understand Priority Score, uniquely simplifying the decision-making process. So you can start the keyword grouping process. You can also see the top-ranking pages for the keyword. What defines a good keyword difficulty score for your website to target though, varies depending on the ranking strength of your particular domain. The extension is free to use and perfect for developers or anyone interested in international SEO. You can also use Serpstat to see the pages on a site that rank for lots of different keywords. Semrush, Moz, Ahrefs and GrowthBar are the best SEO tools out there for keyword research, competitive intelligence and SEO audits. SEMrush’s competition-research feature is a lot more advanced than Moz’s. The way they calculate KD must be very different though because the numbers they pull are drastically different. One particularly critical element as you review the resultant suggestions is the keyword difficulty score. Breadth. Even though I have sites with some decent. KWFinder by Mangools claims to have the most accurate SEO keyword difficulty tool. Perhaps you have a list of keyword targets or a list of keywords your site already ranks for exported from Google Search. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. Within that comment, he gave us an inside look into how the score is composed as well. And yes, the difficulty score here still reflects a keyword’s overall competitiveness. Now, I am confused which one is good for keyword research. It is an essential feature for anyone looking to optimize their website’s SEO strategy and improve its organic search rankings. (All four plans have the same core features. Several tools are available, like Ahrefs, Moz, and SEMrush, to check the keyword difficulty of a specific keyword. However, the scoring of each tool may differ. It is possible that Moz and SEMRush are reporting different numbers of backlinks because they use different data sources. What stands out in this comparison is that both SEO tools, Semrush and Moz, present powerful keyword research capabilities but with distinct methodologies. You can use this free tool. The score is now more accurate for all types of keywords across all of our regional databases. Which makes it solid for competitor analysis. SEMrush has a keyword tool that. The tool gives you boatloads of keyword insights and ideas, including the search volume, keyword difficulty, organic clicks, pay-per-click (PPC) data, and others. In the basic plan of Semrush, you can add up to 5 projects and track up to 500 keywords for ranking, whereas Moz’s basic plan allows you to add only three projects and track 300 keywords. Moz especially well-known with their great content about SEO also offers us a keyword research tool developed by itself. Another thing I noticed is that most of the keyword difficulty scores for the keywords that I rank for are “N/A”. The exact keyword difficulty formula that keyword research tools like SEMRush, Google Keyword Planner, Ahrefs, and Moz use to calculate the SEO difficulty scores varies from tool to tool. SEMrush dominates with an overall user/editors rating of 4. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Moz and Semrush take domain/page authority into account when calculating keyword difficulty. Several SEO analytics tools like Moz, Ahrefs, and SEMrush provide keyword difficulty scores. Additionally, it provides valuable insights into organic click. Another thing I like about Ahrefs is that it also identifies the parent topic ("Parent Topic") for a particular keyword. There’s a free browser toolbar that makes evaluating keyword difficulty faster and easier: The MozBar. Therefore, it should be a priority to rank for. Streamline Content Research and Ideation. Here are the key differences between Semrush and Moz. Serpstat is cheaper than Moz, Ahrefs. 3. All in all, SEMrush clearly offers more data than Moz on the keyword overview page. I’ve seen lots of smaller tools try to build their own link index. However, they have distinct differences that may sway your choice. Page Authority (PA), which is unique to Moz and not offered by other tools, is another metric that provides powerful insights. Yes, there are several paid alternatives to Google Keyword Planner. SEO difficulty can also be referred to as keyword difficulty to rank according to Ubersuggest. Semrush's Keyword Difficulty has been extensively tested and compared to other popular SEO tools like Ahrefs, Mangools, Moz, and Serpstat 5. Ahrefs also has its version of a Keyword Difficulty metric on a 0-to-100 scale. k. Ahrefs, Majestic, Moz Pro, Serpstat, and SEO Power Suite coming soon;What does the Difficulty metric represent? Difficulty shows you how tough it would be to rank in the top 10 spots for that keyword. SEMrush is more affordable at higher pricing tiers (Agency and Enterprise) compared to. k. SEMrush. They're both the ultimate all-in-one SEO tool, offering something for all types of clients. Sometimes, SEMRush’s research tool acts like it’s still in beta since it spits out an underwhelming number of keywords. However, while Moz is a very comprehensive SEO platform, Semrush still has it beat in terms of the. g. SEMRUSH 74Ahrefs 67KWFinder 46SpyFu 36 Big. Difficulty scores are notably lower in Ahrefs and. Keyword Magic Tool: SEMrush’s Keyword Magic Tool is a comprehensive keyword research tool allowing users to discover relevant keywords, analyze trends, and identify long-tail and related keywords. Use this metric to compare keywords within your niche and set your expectations. SEMrush, Moz Pro, and Ahrefs each have their own valuable DIY SEO tool. Instead, they have tried to price themselves in the range of Semrush and Ahrefs while offering less than half the value. SEMrush utilizes a research-based approach for finding the optimal keywords. Moz is another SEO software that gives you the tools you need to monitor important SEO metrics such as domain. The score is now more accurate for all types of keywords across all of our regional databases. SEMRush's keyword difficulty tool is based upon each ranking website's SEMRush Rank, which really only reflects the overall strength of the website and not the strength of the ranking page or how well the page targets the keyword. Keyword difficulty was a metric devised years ago when: Backlinks were a big thing; Metadata ruled rank; The SERP was simply a big list; Domain authority was kingThe enterprise tools that were evaluated: Botify: Technical audits, weblog data, website analysis, and reporting. Here’s how to install and set it up: Head over to this page. 3. Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity). That said, I wish Surfer’s keyword research tool was more fleshed out. The SE Ranking tool provides a keyword difficulty score from 1 to 100, which is based on off-page and on-page SEO factors. Domain Authority is based on data from our Link Explorer web index and uses. The Keyword Difficulty (KD) score lets you know how easy or hard ranking for a search query is. check out where Moz stands against Semrush. This metric helps marketers evaluate their potential to get to the top of the SERPs when building their master keyword list for their overall SEO strategy. All keyword tools are not the same. Semrush is a portfolio of over 50 tools that help marketers improve their websites' performance in online search. Whether it is for marketing purposes, to improve sales, content is significant for better outreach. Then, repeat this step for other seed keywords (e. Moz Pro: Best for multiple-site SEO management. The metric ranges from zero to 100, with the higher the score, the more difficult the keyword is to rank for. Multiple research options to find good keywords to target (e. Keyword difficulty is an SEO Concept to predict the ranking difficulty for a certain search term phrase. 2 billion keywords in its database. Moz too displays a SERP analysis for the top 10 results, however the data is limited to the DA/PA and the no. Both Semrush & Moz offers your domain overview tool, where you need to add the URL and get the following results: DA score, Number of backlinks, Keywords the site ranks for, Competing domains, and. The Moz Difficulty Score uses an algorithmic method to measure the difficulty of ranking for a keyword. Observe the search volume, keyword difficulty, and search intent. Moz vs. Analysis of Keyword Gaps. More Free SEO ToolsThe table shows the most important differences between Semrush and Moz. Higher Difficulty reduces Priority, while higher Organic CTR increases Priority. provides additional capabilities like content audit and score. With Ahrefs and Moz, a domain’s authority score is calculated mainly on the basis of backlinks pointing to it, but Semrush factors in backlinks, site. But there are several factors that determine this score, such as DA, homepages, query term use, and projected click-through rate (CTR). It analyzes various keywords based on the share of organic clicks from the SERPs. seoClarity. These ranges correspond to data we have suggesting that in an. Our data discovered that SEMrush’s keyword difficulty scores are 110% above the median. Semrush uses a percentage to indicate this — with a higher percentage indicating that it’s going to be harder to rank for a particular keyword. They also take into account the difficulty of the top 10 results for a given keyword. Morningscore is a 360° SEO tool and a good - and cheaper - alternative to Moz. With Ahrefs and Moz, a domain’s authority score is calculated mainly on the basis of backlinks pointing to it, but Semrush factors in backlinks, site. ) Thus, Moz may excel in. Semrush ProsI really like the Keyword Analysis tool/process at MOZ, particularly the composite score of keyword difficulty. 95 when billed monthly or $208. Like other high end SEO tools, Semrush is really a suite of tools — 12 different ones to be exact. Let's dive deeper into the specific features offered by Moz and SEMrush to understand their strengths and differences in more detail. Semrush vs Moz: Keyword Research. Moz Standard, for example, offers only 3 campaigns, while Semrush’s Pro offers 5. It provides a percentage score indicating the difficulty of ranking for that keyword. Semrush Keyword Magic Tool. 99 (same as Moz) every month and you can track 3000 reports per day. 25 billion+ keyword index. This plan costs you $108. Step #3: Identify Search Volume. SEMrush keyword difficulty is a metric designed to help users assess the level of competition associated with specific keywords. A numerical score representing the difficulty of ranking for that keyword, often on a scale of 0-100. Semrush also has an enormous keyword database for Google, which gives you all of the ideas that you need for writing tons of articles. First up, AdWords. When comparing Semrush to Moz, the two are very similar. Semrush. Rand Fishkin recently answered a question on the Moz forum about what a “good” keyword difficulty score would be. However, Keyword Planner does restrict search volume data by lumping keywords together into. This is largely niche dependent, but once you establish topical authority, generally speaking, you’ll need fewer backlinks. 1. These changes were made to make sure Semrush offers the best keyword research software possible. It intelligently modifies for the projected click-through-rate (CTR) of a given page. On the menu bar, click on “ Tools and settings ” and then select “ Keyword Planner ” under the “Planning” column. Like Semrush, you can filter the results to get specific information related to your keyword. Bartending Certification has volume of 201-500. The LPS of KWFinder is based on the link profile, Moz, and Majestic metrics. If you have a paid subscription to Moz, or even a free trial, the Keyword Difficulty Tool calculates — on a 100-point scale — a difficulty score for each individual keyword phrase you enter. SEMrush will give you a percentage score, whereas Moz will provide you with a score of 100. Hence both are best in the keyword research manager or keyword research list!Keyword Difficulty directly correlates to efforts you must put in to rank in the SERPs. However, the basic factors that contribute to the keyword difficulty score are the same. Recently I've been doing some keyword research and what confuses me are the keyword tools Semrush and Moz offer. This score is based on over 30 billion URLs and petabytes of data to determine the topical strength of a page and includes content, SERP data, search volume, backlinks, trends, volatility and much more. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. The keyword difficulty (KD) score provided by SEMrush is expressed as a percentage on a. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time. Likewise, Importance is a direct multiplier. Image via Moz. In the basic plan of Semrush, you can add up to 5 projects and track up to 500 keywords for ranking, whereas Moz’s basic plan allows you to add only three projects and track 300 keywords. Both Semrush and Moz offer a range of tools and reports to help users improve their SEO strategies. io report the highest median difficulty scores. CPC and the now industry standard keyword difficulty score. Here’s how the site audits look like in SEMrush; In SEMrush, you can get a full health score of your site. Tags ahrefs, google search console, kwfinder, moz, semrush, seo, tools. Both Semrush & Moz offers your domain overview tool, where you need to add the URL and get the following results: DA score, Number of backlinks, Keywords the site ranks for, Competing domains, and. Semrush provides features such as keyword research, site audits, and backlink analysis. On the left-hand side of the page, you can click on keyword suggestions to broaden your range of keywords and choose specifically. Below are reviews of the 3 Most Popular Keyword Research Tools in the market: Ahrefs, SEMrush, and Moz. Features: Target your keywords strategically with metrics like search. Keyword Difficulty, on SEMrush, gives you an estimate of how hard it will be to rank for your keyword from a new page on your website. However, the algorithms used to calculate this score are different. Without research, marketing wouldn’t be as successful as it is today. 1. The score is now more accurate for all types of keywords across all of our regional databases. Hands down, Semrush is one of the best Moz alternative. SEMrush is a fantastic all-in-one SEO tool made up of over 50 different tools that will boost your SEO, content marketing, keyword research, PPC, and social media marketing campaigns. What is the difference between Moz’s ‘Domain Authority’ and Semrush’s ‘Authority Score’ metrics? While Moz’s ‘Domain Authority’ (DA) metric is calculated purely on the basis of links, Semrush’s is. To answer that question, I have compiled a detailed comparison of Semrush and Moz. 7. MozBar See top SEO metrics for free as you browse the web. With its unique "Keyword Suggestions" feature, Moz suggests related keywords and provides. . I will evaluate the key aspects of both tools to determine which tool reigns supreme. Ahrefs: Best for all-in-one SEO. Here are the key differences between Semrush and Moz. Additionally, Moz crawls the web in real time, so the backlinks you see on Moz may not match the backlinks you see. Starting price: $25 for 2,000 credits ($0. Overall, you have 10 different filters available. 1. Analyze the SERPs – authority score, referring domains, backlinks, search traffic,. So decided to blindly follow SEMrush's keyword difficulty advice for a batch of keywords on my new test blog. Additionally, there are discounts when you commit for a year. The three products’ scores are calculated in different ways however. You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. What is Keyword Difficulty? Keyword difficulty is used to determine how easy or tough a keyword would be to rank for in search engines. A Keyword Explorer tool that unearths data on all important metrics such as search volume, keyword difficulty score, and so on. In our view, Moz SEMrush is superior in keyword research. Semrush has a unique approach to keyword research. SEMrush offers the score with decimal points, and Moz offers the score as a whole number. Also, I can't find the description (names?) of all the levels (highly competitive, non-competitive, etc). On SEMRush, the keyword difficulty for the keyword “customer success” stands at 74% - which, according to the tool, is hard to rank. 8/5 stars with 1 reviews. Such a scale is used by most reputable SEO keyword research tools, including Ahrefs, Semrush, and Moz, although the exact numbers may vary depending on the tool you use. Some popular options include SEMrush, Ahrefs, Moz Keyword Explorer, and Keyword Tool. Moz Pro slices its pricing a few different ways to incorporate the many tools available within the product. Personalized Difficulty Metrics and Their Importance. Therefore, it should be a priority to rank for. Keyword difficulty determines how difficult it is for a new website to outrank the existing ones. Authority Score: Authority Score is Semrush’s proprietary metric used to measure the overall quality of the domain. Keyword Difficulty. The median CPC across all of the terms that we analyzed was $1. Use this metric to compare keywords within your niche and set your expectations. The company now has over 900 employees in 10 different countries, with its headquarters in Boston, MA. Today we are discussing SEO tools (search engine optimization tools). Keyword difficulty (KD%) is a metric that measures the SEO effort it would take for your content to rank organically in the top 10 results on Google for a certain keyword. Key Features. Step 3: Copy and paste keywords into a Keyword Explorer list. However, these Semrush SEO reports can be confusing for clients who don't. Site Audit: Semrush is simple like Moz with advanced features like Ahrefs. Semrush. Moz’s Keyword Difficulty tool is for narrowing down your pool of keywords to the ones you have a shot at ranking for, while Ahref’s Keywords Explorer is for generating new ones. Before digging into Semrush competitors, it's important to understand the different Semrush features. SEMrush: Overview. It provides more extensive data than Keyword Everywhere, such as keyword difficulty or backlinks. It has a freemium package and an “Individual” package with a lifetime cost of €290. SEMrush’s also offers a content marketing feature which helps you craft and optimize the. Although as per KD I can rank immediately even with a new site for those keywords, manually checking the SERPs showed a different scenario. Moz uses its own proprietary data source, which may not be as comprehensive as SEMRush. Its keyword difficulty tool follows an extensive process, using at least 17 different parameters to evaluate the difficulty of a keyword. KWFinder. ” Type a keyword that. Moz Data Power your SEO strategy & AI models with custom data. When there is a need to compare the keyword profiles of someone's top rivals in-depth, one may utilize Semrush's tool called Keyword Gap Analysis. Semrush dashboard also offers a site audit tool that helps users identify technical SEO issues and on-page SEO factors that.